(I'm writing this in a hurry, so forgive any grammar mistakes.) (That means you, Mom.) :)
I so love the comments you left on my last post. Today I want to talk about the double standard when it comes to the notion that "sex sells" and why we see so many half-to-mostly naked women in advertisements and selling things in real life and hardly any seductive men.
First, let's face it: It's a man's world. I realized this back in 1991 when they delayed the broadcast of The Tonight Show with Johnny Carson to tell us that Magic Johnson had AIDS. I'm sure he's a lovely man, but Magic Johnson was just one of many equally famous sports stars--it wasn't like, holy shit, the greatest athlete of all time has AIDS. I remember thinking, what woman would be so important that the announcement of her disease would necessitate the delay of the Johnny Carson show? Over 20 years later, I still don't have an answer to that question.
Don't get me wrong--I love men. LOVE! They are fucking awesome. But it's not lost on me that they're ultimately running the show. And guess what? Men aren't so keen on seeing other men half naked. (Unless they're gay, but it's safe to say they're not the ones I'm referring to as being in control.) So that's one reason why (female) sex sells.
Another reason why we don't see men selling their wares in Speedos is--and let me know if I'm wrong about this--women are simply not that turned on by the perfect male form.
Let me explain, and keep in mind this is coming only from my own perspective. The male body in itself means nothing to us because a body is just a body; women don't get turned unless there's an emotional attachment. Even when I was single, I never had any desire to see the Chippendale's or Thunder Down Under. Why would I be fawning over someone I didn't even know? Besides that, too-perfect male bodies are intimidating to us; we're not secure enough about our own bodies to be with, or even appreciate from afar, a guy's body that's too sculpted. Not to mention, we also presume there's underlying ego issues beneath all those muscles and all that time in the gym that we simply don't want to deal with. Real men have meat--and fat--on their bones!
Seriously, give me a guy with a gut any day. To me, that's the sexiest part of a man. I remember when the Crocodile Hunter died and they were showing a clip of him wrestling a croc in the water and his shirt came up and revealed his stomach--I was like, god-damn, that's hot! Manly, yes!
Whew! Now, where was I? Oh, yeah. One more thing. Women--and I'm talking straight women, not just lesbians--would much rather see a hot female body. When we see an amazingly shaped female, we're blown away because we know what it takes to achieve that, whether it's by disciplined diet and exercise or sheer luck with the gene pool. It's no secret that women look at other women more than we look at men. As I say in my book, I'm not going to learn any beauty tips from a 230-pound rugby player. But they do have their place...
So I guess the bottom line is, women are the tits. And that's why we see so many of them. Don't you agree?